QR Codes
March 7th, 2011 // 5:13 pm @ John Piro
What is a QR Code?
Most basically, a QR Code is a barcode on steroids. They’re used for encoding information in two-dimensional space — in magazines, newspapers, flyers, brochures, as well as on TV and Web sites. They were originally used to track auto parts, but have become popular for commercial purposes.
How is it different than a barcode?
Whereas a barcode encodes data in only the horizontal plane (as scanners read the width and distance between the vertical lines), QR codes encode data both horizontally and vertically in a grid of tiny squares. This allows for much more data to be encoded in a smaller space. Barcodes are good for little more than identifying products and objects. Specially programmed scanners can read barcodes, and match them to product names, prices and inventory, but that’s about it. QR codes, on the other hand, can actually embed that information in the code itself, and, when read with the proper software, can trigger actions like launching a website or downloading a file. Additionally, QR codes can be read from any angle, while barcodes must be aligned properly.
QR codes are bound to become more common as time moves on as we become increasingly reliant on our mobile devices. Typing out URLs or other data on the tiny keyboards is cumbersome to say the least. These squares of elaborately arranged boxes are a shortcut around that problem, can easily be integrated with various services, and incorporate geo-location data. Most advertisers have not figured it out yet, but QR codes will be their best friend!
Category : Blog &Mobile Marketing &Overview
Neil
1 year ago
I think QR codes are a great way to tie real world advertising with a company’s online presence, how many times have we seen an ad on a magazine and that it was interesting but the completely forgot about it as soon as we flick to the next page, having a QR code on the add changes that it gives people the opportunity to go online and find out a little more about that product. I think QR codes can be used for so much more then just marketing , food manufacturers could use them to add recipe information to their products.
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4 months ago
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