johnpiro.com

The key marketing anything, anywhere is to provide “MASSIVE USE VALUE”.

You are the expert in your field – not your prospect. They are coming to you for your knowledge. Why not GIVE it to them? Here online you have the opportunity to leverage many free as well as low cost investment tools which will automate your sales process.

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FYI: There is a very nominal investment to get started marketing online however you also can get started without making any investment. Many of the tools I share with you are free. However, one tool you will want to invest in is your own host account which is a nominal monthly investment - $7.95/mo. You will need to purchase your own Domain name too. I suggest you begin with purchasing “yourname.com” which is a yearly investment of approx $10/year. (Note: GoDaddy offer “yourname.info extensions for as low as $.89/yr!) You will also come to realize your best friend and most valued asset is your auto responder which is a monthly investment of $19.95/mo.

Other than that everything else is available at no cost to you. Therefore for a minimum of approx $27.00/mo you can literally begin to brand, market and build your sales/marketing funnel to the point where you can literally begin monetizing your online efforts (ie MAKE MONEY!). I don’t care if you are an 8 year old kid – if you are in the position to invest $27/mo my “Free Training” shares how you can get started and begin making money online.

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Here’s what I’d like you to think about:

When someone provides you with answers or information about something you want to know and they are an expert in the field and they keep providing you with invaluable information – won’t they stick around and want to keep listening to you?

What happens next? They begin to like you – don’t they? When someone gives you something aren’t you prone to want to give back? What would happen if they were providing so much value (ie information) you want and will provide you with more information at a fair price don’t you think you would buy from them and possibly refer others to them when you realized you wanted or need to buy what they offer? How much emphasis do you put on how much something costs at that point even if they are charging more than a competitor? All of a sudden price isn’t a major concern – is it? 

So begin to think to yourself, ”what does my audience want to know”? You have to put yourself in your prospect’s position and give them what they want. People are more willing to buy something when they have received value BEFORE they invest their money vs when they are being sold something they aren’t allowed to try first. 

Therefore in order to encourage others to want to get to know you, why wouldn’t we provide them with what they want? It isn’t a secret they will appreciate us and want to get to know us more and the more they get to know us they will probably begin to trust us. Chances are they will stick around and tell others about the person they appreciate and want to share the information with them and who they learned it from.

Branding and marketing ourselves online in addition to learning how to dominate the search engines for the keywords and phrases of choice is critical in today’s business climate!! Further we get a much bigger “bang for our buck!” You will be the winner as you increase your value because you will be sought after by your target market. You will begin to realize you will be spending more of your time dealing with people who are coming to you ready to buy from you rather than spending most of your time prospecting looking for your next customer.

How might this concept of providing “MASSIVE USE VALUE” work for you in your business? What if you educated your market on the “Insider Secrets” to your industry and in the process endeared your market to you? Do you think they might think of you when they or someone in their circle of influence needs your services?

YOU BET THEY WILL! How can they possibly forget you if you helped them with something they need?

For those of you who fill in the form to the right and TAKE ACTION – I am here for you. I will share how to attract your market to you and automate your system rather than constantly selling and chasing others.

Learn how to leverage the most powerful, cost effective tool we have available to us at our fingertips to market ourselves and our businesses.

It’s called “the internet” – the largest Chamber of Commerce meeting the world will ever see!