No matter what profession, career, trade or business you are in, SMS Mobile Marketing is  the most direct, instantaneous medium to market your products & services in the marketplace today. There is no faster, cheaper or efficient method for anyone who needs/wants to get their message in front of their customers, prospects, vendors, family, friends, etc etc  eyes than SMS Mobile Messaging.

Watch this  2:22 video to understand the facts of Mobile Marketing .

Mobile Marketing is THE Game Changer. EVERYTHING IS GOING MOBILE. If your marketing consultant has not suggested it  ask him/her about it. They want to know about it. IT’s THAT new!

Experience it for yourself right now. Text “piro” to 90210 and watch how fast this marketing tool works…and start to think of the endless possibilities it has for your business and others you know.

Don’t bookmark this page & do it later…Do It Now. Take the action, capitalize on this unpresidented marketing tool and don’t look back! Once you see the video I’m sure you will agree why it is so powerful and why you want to incorporate it into your marketing mix and witness “instantaneous” growth in your business like never before.

It’s not a matter IF a business will use Mobile Marketing, it’s WHEN they will understand how they will benefit from incorporating it into their marketing mix in building relationships & increasing their revenues.

Click “Continue Reading” to watch this video:

Fill in the form to the right “Free Internet Marketing Training” and I will send you my “ONLINE MARKETING BASIC TOOL KIT” at NO COST to you!

Next, click on the “Free Training” tab above to the left and get started with reading through the basics (ie “Steps”) to begin learning how to develop your business by branding & marketing yourself first online (and then your business) starting with the post “Let’s Begin”.

If you are not interested in learning how to market online or be your own powerful online marketing machine for your business and want to invest in a ”Done 4 You” Internet Marketing System, there are 2 Options below for you to consider because social media is not going away. As a matter of fact if you have not seen this video  (2 min) I suggest watching it now because you will realize social media is not a fad and not going away anytime soon. IN other words, if you don’t join it – your competition who does leverage it will crush you!

It is imperative you protect your own identity by providing your own content rather than it being created for you. You must understand no matter what you get involved with your name will end up online sooner or later. If someone is going to do a search on you wouldn’t you want the search engines to share information YOU PROVIDED vs what may appear because your name is attached to some content provided by others? What if is has a negative connotation to it? Hence, you want to control your online presence!

OPTIONS

1. SOCIAL MEDIA MARKETING CAMPAIGN: Designed for the executive or small business person who simply does not have the time to delegate to their Internet and/or Social Media Marketing strategy. (Go to Social Media Marketing tab >> Social Media Campaign) 

2. 1st PAGE (ORGANIC LOCAL) GOOGLE DOMINATION & other top search engines in your local market. [NOTE: This is not Sponsored Links or PPC (Pay Per Click) campaign]. This is for you if your target market is local (vs national or worldwide). My suggestion is to contact me before your competitor beats you to it. This is exclusive & guaranteed results for local markets! Sure there’s competition & everyone says the same thing – but only one can dominate and I have a secret weapon!

It’s important to understand how the effectiveness of your campaigns will be directly related to the content consistent, current, relevant content you provide.

If you don’t have the money to invest in one of these 2 programs and/or understand how & why branding yourself  online is “THE INSIDER’S SECRET” to internet marketing success, then my “Free Internet Marketing Training” is perfect for you! When I say F.R.E.E. I mean it! Just start reading the posts here on my Blog by clicking on the “Free Training” tab and you will realize I literally give you a ton of information for $0.00 that will get you started with the basics!!

This information is what I learned after investing thousands of dollars in internet marketing mentoring  programs & products in addition to hundreds – maybe now thousands of hours - from May 2007 to August 2008 in (a 15 month time frame). My issue may be like yours - having the time to focus because you are just too busy with your business,  job, family, etc. Even if you do have the time, sometimes it’s hard to focus on what was being taught and difficult to learn because you just don’t understand the big picture and how the pieces fit. I know I had this issue after I invested in one of the original internet marketing mentoring programs offered shortly after Google purchased You Tube & Myspace was purchased by Rupert Murdock’s Company in the last quarter of 2006. There was so much information I had a difficult time wrapping my head around it. But I hung in there and kept listening, reading, watching videos on You Tube, participating in conference calls & webinars…willing to risk it all! I was determined to learn this stuff by relazing if I took a couple of steps back how I will leap forward - and you can too. But it’s not going to happen without (some) of your effort or alot of your money in an SEO expert’s pocket.

Which path are you going to take? I am here to help however you choose to be supported.

Don’t forget to click on the social network icon at the top left of this page and let’s get connected so you can benefit from my experience and knowledge!

This is ALL ABOUT YOU!

MARKETING ONLINE

Critical to any business is a consistent flow of leads – especially targeted leads. Designed for any size business who does not have the time, interest or manpower to dedicate to learning how to drive traffic, generate leads & create an automated system to develop a relationship with those attracted to them.

Branding ourselves online also plays an important role in our online marketing because it enables others to get to know us which in turn they can then like us which leads to trusting us. Only then do we have the opportunity to do business with another person or business. This is accomplished through our social media exposure and the profiles we create on them.

Some social network platforms are easier to work with than others. However, if you already have your profiles created on the primary sites (Facebook, LinkedIn & YouTube) and they are not generating leads for you I will make suggestions how you can tweak them so they do generate interest. You can DIY or I can coach you to provide the content & I will create a ”Done 4 You” lead generating, automatic sales system to deliver red hot targeted laser leads to you.

While the strategy I use online drives traffic, captures leads and sets up an automated message system, I also incorporate offline marketing tools to enhance my clients results to convert leads into customers which includes an automated loyalty program which keeps in touch with your clients via the internet, direct mail & telephone.

“My interest is in assisting you, the small business entrepreneur, corporate marketer & individual learn how to generate traffic to your site(s) by leveraging the web 2.0, 3.0 (& now 4.0) tools and employ marketing strategies to cut through the high cost of high priced SEO marketing companies who guarantee 1st page google exposure. You can choose to learn how to do this yourself, have one of your employees learn from the content I provide in this center or hire my team to do it for you – all of which are low lost affordable solutions to automate your sales process and generate an endless stream of buyers to your business.”

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Welcome to THE SOURCE which will cut your learning curve down considerably if you do yourself the favor and put on what I refer to as “Platinum Blinders” (PB). [PB's are what the carriage pulling horses in Central Park, NYC wear which enable them to only see what is directly in front of their path which I like to refer to as THE YELLOW BRICK ROAD.] 

This one Golden Nugget (GN) will allow you to succeed in being able to begin generating FREE LEADS AND TRAFFIC THAT WILL CHASE YOU for what you have to offer your TARGET MARKET (TM).  My goal is to assist you in AUTOMATING your sales process.

Once you automate you will spend 80% of your time writing business and working with warm leads rather than 80% of your time prospecting for new business! The idea is to target your market and allow them to Know, Like & Trust (KLT) you! This is the ATTRACTION MARKETING method which is known as “THE NEW SCHOOL OF MARKETING”.

Marketing online is all about ATTRACTING your market to you vs constantly PUSHING your products & services on others. That’s the OLD SCHOOL OF MARKETING where we were all taught to Sell, Sell, Sell…Pitch, Pitch, Picth…then Chase, Chase, Chase our target market(s) which is filled with disappointment, frustration not to forget an extremely costly sales process.

The NEW SCHOOL OF MARKETING again is all about ATTRACTING YOUR MARKET and allowing them to buy from you when they are ready to BUY.

When we BUY something rather than being SOLD something we are more likely to keep the product or service long term rather than CANCEL a service or return a product or never BUY from that vendor again!

Therefore in order to begin developing our online presence we have to begin building the FOUNDATION. I will do this by spoon-feeding the information in STEPS. I encourage you to read through the STEPS once quickly then read it again. Then contact me (203)853-3337 and allow me to help you understand the BIG PICTURE if you are confused how everything fits together . Then you can go back with that BIG PICTURE understanding & start building your BRAND.

The BASICS OF BASICS is beginning with creating your PIP (Personal Identity page) – Your “WHO IS” page.

We do this by staring writing our story – YOUR EXPERIENCE - using what I refer to as “The 6 Step Fool Proof Formula” which you can get for F.R.EE buy filling in the form to the right “FREE INTERNET MARKETING TRAINING”. Once completed, I will immediately (via my AUTO RESPONDER TOOL) send you my “ONLINE MARKETING BASIC TOOL KIT” which was born out of 15 months of being overwhelmed by the insurmountable information available & the frustration of investing $1,997 in a mentorship where my enroller earned $1,500 and the creator of the mentoring program receiving $500 and being left to figure it out for myself. Interstingly the mantra of this mentorship was “Ohana: Where No One Gets Left Behind”. I was also BOUGHT a “LIFETIME MEMBERSHIP” in this elite group of internet marketers who were fortunate to be amoung the first to be exposed to this level of training. In their defense I have to admit it was the best $1,997 I ever invested in my education!

What was frustrating was MOST of the enrollees were in fact LEFT BEHIND by “being left on the side of the road gasping for air” after investing $2K in a LifeTime membership which ended on March 8th, 2008 – less than 1 year later. I felt worse for those who invested $8,997 in the closing months and received garbage for their money!

If you are what the industry refers to as a “NEWBIE“, a 1-3 year student, or an internet marketing guru, I suggest you scan through the STEPS on the TRAINING TAB to determine what point this training starts to provide MASSIVE USE VALUE for you.

It’s no secret the person (and/or business) who dominates the search engines (esp Google) for the keywords and phrases of choice will be the leaders of their niche. As you know, the internet levels the playing field where even the smallest, sole member business can compete with the largest organization regardless of the size of the checking account. 

EXPOSURE is the goal no matter what we do marketing our product/service on or offline. Whether we use newspapers, magazines, direct mail, television, radio, internet, yellow pages, etc it all costs money…and alot of it! But where do you think you will get the BIGGEST BANG for your marketing & advertsing dollar?

The answer is simple: The Internet of course!

We all knew this was coming 10 years ago. We all knew the yellow pages, newspapers, direct mail, magazines would become secondary to the exposure an entity has online where all their marketing would direct their prospects.

Everyone has a thirst for learning how to dominate the search engines for the keyword and phrases of choice. I am going to guide, coach, educate & may even end up being your choice of mentor should you prefer to work with me directly more than anyone else you get to know.

I don’t need to have a completed trainng site to start working with you because we all know a house is built starting with the foundation. Not the walls or the roof. But once we have our structure built we make it a home. With this in mind, I ask if you have even limited experience or a seasoned internet marketing guru to join me in adding your knowledge to my efforts. Even if we backlink to one another’s sites!

One of the goals of marketing online is to open as many avenues of communication with your contacts as possible so they can receive your content no matter where they go online. Please connect with me on the platforms by clicking on the icons located at the the upper right corner of any page in my “Nerve Center” (NC).

Also if you are serious about me assisting you the best way to communicate with me currently is on facebook and also http://Skype.com (ID:  john.piro [Weston CT Acct]) where I typically hang out. If I don’t respond…call me 9203)853-3337 and you will be forwarded to my Blackberry. If I can take your call I will. If not, leave a message and the best time to call you back and I will do my best to get to you.

As you can imagine, I cannot possibly work with EVERYONE directly. That is one of the reasons I have placed the “ASK ME BANNER” at the bottom right of each page in my NC. I will then answer your question either by writing a post or making a video about it for everyone to benefit from in addition to me being able to manage my time.

Remember, everyone has the same opportunity. It all depends on YOU and what YOU make of it! If you do not take ACTION…If you do not ask questions…if you do not let me know you are breathing..don’t expect me to chase you to help you. You have to help yourself! Believe me…I have been there and done that…I didn’t know the questions to ask so consequently all I could do is get on the webinars and conference calls and listen in and even though I was confused I asked the stupid, ignorant questions. I didn’t care what anyone thought of me! So I encourage you to at least let me know you are breathing and I will give you the attention you need as long as you do your part. I’m not here to chase you. You have to want this.

After receiving a video email 4 years ago in March 2006, I knew the internet would change the way we all would live, work & play! Then in August & November of 2006 Google purchased You Tube & Myspace was purchased by Rupert Murdock’s company and Web 2.0, 3.0 (& now 4.0_ tecchnologies were omnipresent! 

In May 2007 I was fortunate to be introduced to a 28 year old Californian “kid” whose goal was to touch and inspire 1,000,000 (1M) entrepreneurs. This guy (who is known in the inner circle as “DK”) went on in 10 months to generate $1.4M in revenues paying out 75% in commissions to those who promoted his internet marketing mentorship and did this solely by leveraging the power of Myspace & You Tube!

To Be Continued

The key marketing anything, anywhere is to provide “MASSIVE USE VALUE”.

You are the expert in your field – not your prospect. They are coming to you for your knowledge. Why not GIVE it to them? Here online you have the opportunity to leverage many free as well as low cost investment tools which will automate your sales process.

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FYI: There is a very nominal investment to get started marketing online however you also can get started without making any investment. Many of the tools I share with you are free. However, one tool you will want to invest in is your own host account which is a nominal monthly investment - $7.95/mo. You will need to purchase your own Domain name too. I suggest you begin with purchasing “yourname.com” which is a yearly investment of approx $10/year. (Note: GoDaddy offer “yourname.info extensions for as low as $.89/yr!) You will also come to realize your best friend and most valued asset is your auto responder which is a monthly investment of $19.95/mo.

Other than that everything else is available at no cost to you. Therefore for a minimum of approx $27.00/mo you can literally begin to brand, market and build your sales/marketing funnel to the point where you can literally begin monetizing your online efforts (ie MAKE MONEY!). I don’t care if you are an 8 year old kid – if you are in the position to invest $27/mo my “Free Training” shares how you can get started and begin making money online.

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Here’s what I’d like you to think about:

When someone provides you with answers or information about something you want to know and they are an expert in the field and they keep providing you with invaluable information – won’t they stick around and want to keep listening to you?

What happens next? They begin to like you – don’t they? When someone gives you something aren’t you prone to want to give back? What would happen if they were providing so much value (ie information) you want and will provide you with more information at a fair price don’t you think you would buy from them and possibly refer others to them when you realized you wanted or need to buy what they offer? How much emphasis do you put on how much something costs at that point even if they are charging more than a competitor? All of a sudden price isn’t a major concern – is it? 

So begin to think to yourself, ”what does my audience want to know”? You have to put yourself in your prospect’s position and give them what they want. People are more willing to buy something when they have received value BEFORE they invest their money vs when they are being sold something they aren’t allowed to try first. 

Therefore in order to encourage others to want to get to know you, why wouldn’t we provide them with what they want? It isn’t a secret they will appreciate us and want to get to know us more and the more they get to know us they will probably begin to trust us. Chances are they will stick around and tell others about the person they appreciate and want to share the information with them and who they learned it from.

Branding and marketing ourselves online in addition to learning how to dominate the search engines for the keywords and phrases of choice is critical in today’s business climate!! Further we get a much bigger “bang for our buck!” You will be the winner as you increase your value because you will be sought after by your target market. You will begin to realize you will be spending more of your time dealing with people who are coming to you ready to buy from you rather than spending most of your time prospecting looking for your next customer.

How might this concept of providing “MASSIVE USE VALUE” work for you in your business? What if you educated your market on the “Insider Secrets” to your industry and in the process endeared your market to you? Do you think they might think of you when they or someone in their circle of influence needs your services?

YOU BET THEY WILL! How can they possibly forget you if you helped them with something they need?

For those of you who fill in the form to the right and TAKE ACTION – I am here for you. I will share how to attract your market to you and automate your system rather than constantly selling and chasing others.

Learn how to leverage the most powerful, cost effective tool we have available to us at our fingertips to market ourselves and our businesses.

It’s called “the internet” – the largest Chamber of Commerce meeting the world will ever see!

This is where I will provide the STEP by STEP information on what I consider the basics to market online.

First, I begin with being able to communicate with me. Then I will move to the basics of buying a DOMAIN NAME and how to REDIRECT it with the idea of getting you started on BRANDING YOU!

[Note: If you already know how to do these two (2) Steps then jump ahead. I don't want to assume anything. So read through each Step and determine what you already know and where you will begin to pick up some golden nuggets of information and ideas you may not have considered before.] 

If you work for a company or small business what you have to understand is YOU are THE PRODUCT. Not the corporation, company or small business you work for! This is ALL ABOUT YOU – NOT YOUR COMPANY!

Through my education modeling after the top internet marketers learning how to market online, it seems everyone likes to talk about the “secrets”. As far as I am concerned there aren’t any secrets – just information we may not have been privy to before, have uncovered or have come across.

Most people in business know the primary secret to doing business. It’s all based on their R-E-L-A-T-I-O-N-S-H-I-P-S with others. People are buying you! You are selling yourself before anyone buys a product or service from you!

Whether you already have a website or do not have one yet has nothing to do with what I am sharing with you here. You can have the greatest, most advanced website the world has ever seen but if the world doesn’t have the opportunity to get to know YOU then I believe you are missing out on the single most important ingredient in marketing.

I begin with what I KNOW are the BASICS of BASICS with the idea you can get up and running fast and begin to generate new prospects (ie leads) for your business by telling your story. My original internet marketing mentor coined this  type of marketing “My Story Marketing”. 

[Note: Some of the messages I send you may refer to the MLM / Home Based Business market. If you are not interested in that industry just ignore the reference to it and apply what I am sharing to your business or job.]

I will show you how you can market what ever it is you are currently “SELLING” (or representing) and turn that paradigm around to where people are ATTRACTED TO YOU and automatically referring you & your business to others in their “CIRCLE OF INFLUENCE”. The goal is to automate your sales process.

You will begin to experience a whole new way of living your life & promoting/selling your business as your outlook and perspective will change from “ALL ABOUT YOU & YOUR BUSINESS” >>>>to>>>>> “ALL ABOUT OTHERS” and adding massive value to their lives!

How do we begin achieving this goal? It all starts with being able to build your own proprietary list which will enable you to develop your relationship with those you attract. I find it mind boggling how many people and companies marketing online miss this primary goal in their internet marketing plan. 

Often I visit a website and find I have to dig to contact them. Then when I get to their “Contact Page” I rarely find their form is connected to an Auto Responder.  (Please don’t get overwhelmed if this vocabulary is confusing . All will be explained as we get more into this idea of building our list and relationships when we share information about Auto Responders in future Steps.)

COMMUNICATION

First, we need to be able to communicate with one another… 

I use 4 tools to communicate with those interested in working with me. Create your account on each of the following now. Otherwise you will find it difficult to communicate with me. Getting your accounts established with these platforms will make it much easier for you to learn.

Skype:

Skype is a free communication VOIP (Voice Over Internet Protocol) platform which extremely functional which will enable us to communicate over the internet much easier than sending each other emails. I refer to e-mail as the new “Snail-Mail”. Skype did to email what email did to the United States Postal System (USPS). SKype allows us to go direct to each other’s desktop. If I send you a message when you are offline, Skype will store my message and deliver it to you the next time we are online at the same time. My suggestion is to leave skype open at all times.

[A word of caution: Under no circumstances do you open a file that is sent to you other than someone you know AND only open it when the person sends you a file when you are both online. Further, you want to insure you KNOW you are communicating with the person you think you are communicating with. If you are unsure, ask a pertinent current question that only you and your friend share.]

Facebook (FB)

I like to use FB these days because it is where everyone is hanging out socializing. You can text message me when you see me online or if I am offline you can send me a message through FB and FB will send an alert to the email account I have registered in its system alerting me to the fact you sent me a message. I will also be alerted on my Blackberry you are trying to communicate a message to me.

Crossloop

Crossloop is a D2D (Desktop to Desktop) conferencing tool which enables us to come on to each other’s desktop upon permission of one another. We will communicate over the telephone while we navigate on each others desktop. This facilitates the ability to demonstrate how to do whatever it is we are trying to verbally explain to one another rather than just verbally trying to explaining something. “A picture is worth a Thousand words!” Crossloop is my choice of D2D conferencing tools.

There are many others free D2D’s: Teamviewer, Yuugu, Yugma, Skype’s Mikogo, Vyew, ShowMyPC, Glance (cross platform- PC/Mac) and many more. I happen to choose Crossloop.

And there are Paid D2D’s as well: Go2Meeting, WebEX & others.

Telephone

A cell phone or a landline will be used if the conferencing tool we are using does not offer an audio feature. If you use your cell phone make sure you know your plan. I personally ran up a very large invoice on my cell phone bill because I thought I was on the unlimited plan. Even if I was on the unlimited plan, the international calls I was making to a Canadian telephone number was not included. Further I was unaware I was calling Canada!

BUYING & REDIRECTING DOMAINS

Buy Your Domain Name

You want to own your own name! You can buy domain names from many different sources. I prefer GoDaddy. I also suggest buying all domain names from one source so you can manage them much more easily. I made the mistake of jumping around buying from the least expensive source. What a nightmare! Do yourself the favor and just buy your domains from GoDaddy. IT will serve you well.

Click on http://BudURL.com/BuyMyDomains

In the upper right corner you will see grayed out “Start Domain Search”. Type in your name and then “.com” after it and the result will come up if it is available or not. You can expect to pay approx $10.69 w/ tax for a “.com” extension. (Note: You can start off with a very inexpensive extension “.info” for $1.17 w/ tax.) These prices are for a full year’s use of these domain names.

Redirecting Your New Domain

Once you purchase your new domain name you will redirect it to whatever page you create your PIP (Personal Identity Page) on. We will come back to this after we do this step of deciding where this will be. My suggestion to get started if you don’t want to be able to do this at no cost – I suggest using http://myspace.com . You can use Facebook but I don’t feel FB’s profile page offers the flexibility you may want to have. However, some people don’t like the stigma Myspace has. Personally, I could care less what anyone thinks. Myspace ranks well on Google (or at least it use to). This will be temporary anyway because we will be moving your PIP to what is now referred to as your “NERVE CENTER”. We use a Blog framework to create our Nerve Center in.

Depending on how you came to receive this information you may have already experienced my Nerve Center:  http://johnpiro.com

PIP (PERSONAL IDENTITY PAGE)

Begin Writing Your Story (I.E. “My Story Marketing“)

Once we have the lines of communication open between one another and after purchasing your domain name it’s time to begin developing your brand online.

[NOTE: At minimum you should have already purchased "yourname.info". However, if you have a common name and your name is still available I would suggest you buy these extensions as well:   .COM   .NET   .ORG   .BIZ   &    .TV

.INFO extension only costs you $1.17 for a full 12 months of use over on GoDaddy!!]

The very first step I was taught in branding myself online was to write “MY STORY”. The creator of the internet marketing mentorship I enrolled in back in April 2007 coined this form of marketing and advertising: “MY STORY MARKETING“.

“Why do I start with writing your my story” you ask? Because we want our potential prospects the opportunity to get to know us first & foremost!

Think about it for a moment … Would you do business with someone you know BEFORE you do business with someone you know hardly anything about? Of course you would and everyone does this all the time whether they realize it or not! So why on earth would you want to conceal who you are?

Wouldn’t you feel you have a better chance of doing business with another person or company if they had the chance to get to know you? Well then…why on earth would you not want to share who you are as a person ratrher than trying to shove your business opportunity, product or service down their throat?

By now you should have registered & have received my “Online Marketing Basic Tool Kit“. If you have you would already have also received the incredibly well proven, world reknowned ”6 Step Fool Proof PIP Formula“.

If you have not registered and therefore NOT received these 2 documents yet, do so now by completing the form to the right “FREE INTERNET MARKETING TRAINING”….otherwise we don’t have anything to talk about because EVERYTHING I will share with you is based on this information and Mike Dillard’s ATTARCTION MARKETING CONCEPT (See Step 4). These two items are what I refer to as THE BASICS of BASICS – just like Stew Leonard’s 2 Basic Rules of Business I share below!  

You can read on and go through the rest of what I have to offer but I will tell you one thing…you are going NO WHERE FAST! If you want to cut your learning curve to as little as possible take my advice. I’ve been there – DONE THAT!

I have a relative who own a service business and this is exactly what I told him he needed to do. I know he looked at me like I had 3 heads and he even voiced his opinion how he wasn’t going to do it because he didn’t feel people cared about who he was. He believes what his customer wants is “THE BEST PRICE” for the product he provided. As a matter of fact his mantra is “THE BEST PRICE ___ COMPANY”. Well needless to say – that’s where our conversation ended.

If you don’t take my advice and do what I suggest then anything else I have to share will be helpful but won’t be anywhere near as effective as it could be if you heed my advice and BRAND YOURSELF FIRST – and THEN sell your product/service!

PEOPLE DO BUSINESS WITH PEOPLE – NOT PRODUCTS! 

Sure some products sell themselves however if someone buys a product from a person they do not know and they have an issue with the product or service - what happenes? They speak ill of the company and ask for a refund. They will typically not have a nice word to say about the product or the company to anyone they come in contact with after that experience. Hence negative publicity travels fast! Naturally you do not want that for yourself or your business.

Now on the other hand, if the (new) customer had the opportunity to get to know the owner or representative of a product or service chances are the customer will give the company the benefit of the doubt and at least ASK TO BE SATISFIED. At that point we all need to heed the infamous Stew Leonard Sr.’s 2 Basic Rules of Business .

Click on Stew Leonard’s Basic Rules of Business link and read the “EggNog Story” when Mr. Leonard first opened his Dairy Farm Store back in 1969 which in a relatively short time frame later he was published in “Ripley’s Believe or Not“ .

Let’s get you started and read through the “6 Step Fool Proof PIP Formula” so you understand how it fits in to the big picture of marketing and branding yourself online. Then we can move on to STEP 4 – ATTRACTION MARKETING.

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(NOTE: The 6th Step of the Fool Proof PIP Formula is your “Call to Action” (C2A). Your C2A will bring your propsective client (ie “Student”) into your PBF (Personal Branding Funnel) where you will have the opportunity to begin developing your relationship with your prospective client, associate, partner, etc. which we will discuss in STEP 6 – Auto Responders.)

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